Flipkart (Its one of the largest online retailer in India) send out an apologies letter. Why did flipkart do it? can we learn from it. The letter had something more to do than just an apology. They choose to take responsibility for their action, because on that day the trust was broken, which is not easy to recover. But communicating what happened to the customer helps.
3 things that we can learn from Flipkart, when we do screw up !!
- Tell the user base what had happened.
- Take responsibility for the action
- Clearly state the intention and what had gone wrong
Finally.. list down the things that they have learned and how you will take care of it next time..
Reference – Taken from Flipkart blog